Insights

Status of the Outreach Benchmarks programme

The Q3 2026 Outreach Benchmarks report has been withdrawn from publication. Its figures were denominated in channel activity counts rather than in the client-authorized CRM milestones that Outcome OS now measures, so restating it accurately means re-deriving it, not rewording it.

The next edition will report on the Outcome OS milestone chain: campaign, response, qualified conversation, meeting, opportunity, and revenue. It will publish only figures that carry a stated denominator, a measurement window, and a client-authorized source. No replacement figures are published here in the meantime.

The benchmark is one output of the system

Benchmarks are a by-product of measuring engagements the same way every time. The measurement itself is the product. See how Outcome OS works.